wwe

World Wrestling Entertainment (NYSE: WWE)'s stock jumped Thursday after the market took a look at the company's Q3 data. Overall revenues didn't see much of an increase, but earnings per share rose over 70% to 12 cents. Driving this incredible growth rate was a cut in gross costs. Analysts were betting on 10 cents in per-share profit, according to Earnings.com.

Did WWE deserve a pop of 7% during yesterday's trading session? Some of the excitement was certainly justified. It's obviously a positive thing to see management acting so diligently when it comes to costs. Of course, there was an increase in selling, general, and administrative expenses during the quarter, so there is still room for improvement (the nine-month table did show a decrease in this line, to be fair).

Linda McMahon, as I'm sure most investors are aware, is no longer the CEO of World Wrestling Entertainment (NYSE: WWE). Her husband, Vincent K. McMahon, now occupies the role. The reason? Political ambitions. She wants to be a senator. Now, here's the question: should shareholders be worried about the change?

My opinion? Investors shouldn't worry at all. Well, perhaps that's overstating it a little, but I think there are a few things media observers should keep in mind.

There's some exciting news in the world of World Wrestling Entertainment (NYSE: WWE). Looks like Vince McMahon wants to expand his media empire via entering the world of basic cable. Yes, he's already on basic cable, of course, but now he's intent on literally creating his very own wrestling channel.

According to a blog at the Los Angeles Times website, McMahon would be interested in launching a dedicated WWE channel within two years. This makes complete sense on several levels. First, WWE has a lot of content in its library that needs to be monetized; WWE's existing video-on-demand product already leverages the company's portfolio, but exposure to ad-supported cable would be helpful. Second, it could boost the profile of the WWE brand. Third, it might help long-term growth; without question, WWE needs to do something to compensate for the falloff it is seen in pay-per-view buys.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• American International Group Inc. (NYSE: AIG) said its earnings report would not include a conference call.
• Caterpillar Inc. (NYSE: CAT) shares rose after it reaffirmed the 2009 outlook and forecast further growth.
• Cisco Systems Inc. (NASDAQ: CSCO) said its Q4 numbers tumbled despite cost-cutting efforts.
• Comcast Corp. (NASDAQ: CMCSA) posted strong Q2 results, though its cash flow was flat.
• Crocs Inc. (NASDAQ: CROX) reported better-than-expected Q2 results and forecast a return to profitability.
• Electronic Arts Inc. (NASDAQ: ERTS) revenue surged in Q1 and its narrower loss beat expectations.

World Wrestling Entertainment (NYSE: WWE) walked to the ring with its second quarter results on Thursday. WWE increased revenues by 7%. Earnings per share came in at 27 cents per share as opposed to 10 cents per share in the year-ago quarter. In the first quarter of this year, WWE reported lower sales and income.

Wrestlemania XXV hulked up the quarter, it must be kept in mind. And that's great. However, don't think WWE is out of the woods yet when it comes to pay-per-view performance. For instance, both the Backlash and Judgment Day events saw decreases in buy rates. Any Wrestlemania event is a given in terms of popularity, but you really want to see every event at least maintain a flat growth rate. Remember: Wrestlemania comes only once a year, not every quarter.

JAKKS Pacific (NASDAQ: JAKK) is in rough shape. Sure, the toy industry can be tough. Just ask Hasbro (NYSE: HAS) and Mattel (NYSE: MAT). Even with great brands stocking a powerhouse portfolio, getting, and then keeping, the attention of kids is a difficult task. Well, JAKKS Pacific not only has that challenge to contend with, it has others as well.

Let's start with the awful earnings report management released to the market after the bell on Tuesday. For the second quarter, the company lost 3 cents per share on an adjusted basis. This compares to a profit of 17 cents per share in the year-ago period. Revenues were flat and unexciting.

World Wrestling Entertainment (NYSE: WWE) definitely needs to increase the buy rates for its pay-per-view products. According to an article at Multichannel News, WWE wants to improve on the quality of its marketing and branding efforts by getting a little creative.

WWE management will utilize video-on-demand platforms to replay old content associated with branded events such as SummerSlam to enhance buy rates, as well as offering free souvenirs, depending on certain pay-per-view purchases. To me, the most interesting thing mentioned in the article by far is changing the title of an event.

World Wrestling Entertainment (NYSE: WWE) is calling on an old friend to help it bring in an audience beyond the media company's hardcore demographic. Donald Trump, who has worked storylines with WWE before (remember the battle between Trump and Vince McMahon, the one that saw McMahon lose his hair?), recently appeared on WWE's Raw television program. In fact, TVSquad.com discussed the high-profile promotion Trump's involvement received over this past weekend. TV Squad also covered the little controversy caused by Trump's "purchase" of WWE's famous asset (I honestly cannot believe that some investors actually sold the company's stock based on a storyline).

Using Trump isn't a bad idea. He's a pretty good performer, and he seems, at times, like a natural for the wrestling business. How should an investor process his involvement, however? Does it show that WWE is having a hard time developing engaging angles with its own talent roster?

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Co. (NYSE: ANF) reported dismal Q1 numbers as same-store sales plunged.
• Applied Materials Inc. (NASDAQ: AMAT) dismal Q2 results were in line with analysts' expectations.
• Bankrate Inc. (NASDAQ: RATE) reported lower earnings and revenue for Q1 and offered no guidance.
• Blockbuster Inc. (NYSE: BBI) earnings, revenue, and same-store sales all fell in the first quarter.
• Dr Pepper Snapple Group (NYSE: DPS) Q1 earnings declined but still topped analysts' expectations.

Last week, World Wrestling Entertainment (NYSE: WWE) reported its Q1 results. Above all, investors interested in this business look at one thing: cash flow. Why? Take a look at WWE's dividend yield.

As of Tuesday's close, the stock was yielding almost 13%! That's high. And a high dividend yield often indicates that a dividend cut may be in the offing -- the theory being that if the yield were sustainable, then buyers would rush in, and their activities would eventually lower the yield by driving the price higher.

Well, WWE hasn't had a great time of it when it comes to cash flow. I found this out when I examined the company's third quarter. Net cash from operations, unfortunately, has been overpowered at times by the dividend obligation. In fact, according to the Q4 report (pdf file), operational cash flow for 2008 dropped significantly to roughly $36 million, and the dividend obligation was over $80 million.

And that was before capital investments. That's sort of like the Undertaker throwing Mankind off the top of a steel cage. In other words, it's not pretty, folks.